The College Relations Web Team hosted a webinar on April 24, 2008. Here’s a brief summary and the handouts incase you were unable to attend.
Web 2.0: What It Means, How It Works, And How To Use It To Your Advantage Web 2.0 is significantly altering the higher education marketing landscape. As a social and cultural phenomenon, it’s transforming nearly every aspect of digital communication, from Web site design and content creation to search. This session will clarify the phenomenon and its ramifications, and explore the 2.0 tools, strategies, and tactics colleges and universities should add to their marketing, recruiting, and advancement arsenals.
You’ll gain an understanding of:
• The similarities and differences among the key social media platforms and technologies
• The rules for engagement that underlie any effective 2.0 strategy
• How to build your own 2.0 community and be part of existing communities
• How to integrate 2.0 principals and tactics into traditional marketing
Download the handout: Web 2.0 Webinar (PDF, 800KB)
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1 | Alan at June 5, 2008 01:24 AM
nice post