One of my favorite fashion icons is at it again. This time the Material Girl is re-inventing herself yet again, but for clothing giant, H&M. The new M by Madonna line which many of you have probably already seen the generous spread in all of the popular fashion magazines, is set to launch March 22nd. The clothing line features a white trench coat, which can be seen on Madonna in the ads retailing for $99.90, several cute V-neck, dresses in Black and a gorgeous Missoni-esqe silk dress with Kimono sleeves. However, the line still offers a punch for those of you who don’t prefer dresses; she has included a black military looking tracksuit as well as a leather jacket for $198.00. Many of the items seem overpriced, but hey they are designed by the Material Girl herself. I like that this caters to the wide variety of her fans, the one that respects the dual personality of such the old Hollywood glam and the Punk Rock side. To see more of the M by Madonna collection for H&M visit, http://www.hm.com/us/
However I would like to ask all of my readers a question-Are clothing lines celebrities create in conjunction with a clothing store successful? My answer is not always. Many times, which I believe will happen with the M by Madonna line will be too costly for the H&M consumer. H&M is a great store for basics and picking up a quick outfit to wear on a date or out with friends, but as far as investment dressing, try somewhere else as the quality is just not there for the 9-5 workweek. I think the H&M customers who will buy the M by Madonna line are the ones that have no problem spending money on higher priced clothing at H&M. Another store that has tested out the same idea is Target. Target’s Go International campaigns give consumers like me and you the opportunity to own a designer piece at a much more affordable price. Currently featured in the stores is the beachy but cute Proenza Schouler line including a silk teal bustier, one of their signature styles, chain-linked prints, safari-inspired jackets, wrap dresses, old-school inspired sweatshirts, and a oh so soft gray suede jacket. The nice thing about this line is the fact that a typical dress can range from $25-$39.99 where the real piece can range in the thousands. This way the designer gets more exposure and his/her work out the American public while still offering luxury to the everyday consumer. I think all in all the Go International lines at Target have been successful and I hope Target will continue to bring in new faces, ideas and concepts to the American marketplace. I would like to know what all of my readers think. Is creating a clothing line a way for celebrities to get richer or do you think it is a good way for the American consumer to score a great designer piece for a whole lot less? To see the Proenza Schouler collection for Target, click http://www.target.com/gp/browse.html/ref=nav_t_spc_1_11/602-0101024-9273410?ie=UTF8&node=16275561
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