It use to be the trend for celebrities to endorse designer perfume and cosmetic lines, not so much anymore, times have changed! They want to be the starlet of their own fragrance line. Singers Britney Spears, Christina Aguliera, Mariah Carey, Gwen Stefani, Celine Dion, and Jennifer Lopez all have their own fragrance line, but it doesnt just stop there. “People are looking for a lifestyle, whether it’s sunglasses or a car or a bottle of perfume, and celebrity endorsements are part of that lifestyle that’s being offered. In part, it’s being aware of who people aspire to want to be like.” I dont know about you, but im tired of seeing every other page in Elle magazine of some new celebrity fragrance. It is predicted that by 2010 the celebrity trend will weaken. Thank goodness.
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