
http://gliving.tv/fashion/save-the-future-choose-organic-cotton/#more-256
Organic

Going Organic is on the rise in the fashion business. Organic clothing is gaining popularity throughout the world. Many designers and companies are using alternative materials.

Natural collection
Such as 100% organic cotton, wool, bamboo, and hemp. Although organic clothing is more expensive to produce which makes the product more expensive consumers are still willing to pay more. Their are many popular stores following this trend such as Levis,
H&M, 
American Apparel
and many more. Another very popular line is EDUN which can be found here in Buffalo on Elmwood at Lu Modern Classic, 504 Elmwood. “EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. The company’s mission is to create beautiful clothing while fostering sustainable employment in developing areas of the world, particularly Africa.” Rogan Gregory also has another organic brand called Loomstate which is 100% organic cotton jeans sold at Barneys New York nationwide and Bloomingdales nationwide as well as a few other stores.
http://www.edunonline.com/
There are many designers and celebrities who are helping to make organic clothing a reality as well as trying to “Save the Future”. A few designers are Stella McCartney, Katharine Hamnett and Rogan Gregory. Celebrities such as Demi Moore, Cameron Diaz, and Jake Gyllenhaal to name a few. These designers, celebrities and activists are trying to show us something new so we can be more eco-friendly and more aware of what is going on with the environment.
Ashley Jimenez
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