Esprit, the clothing company that made sweatshirts “cool” in the 90’s is back again. Within the past few years, Esprit has been gaining more and more popularity since they re-emerged with a newly sophisticated line of apparel. Esprit now features Esprit Collection, more of your investment dressing as Dr. Searle would say, offering “tailored-looking” blazers, dress pants/slacks, blouses, and work wear. Esprit realized in order to stay competitive in the apparel industry they would have to re-vamp their line and target a different type of customer. In keeping true to Esprit style, they still offer polo shirts with the signature E embroidered on the chest, playful and flirty going out tops as well as casual denim coordinates. What I really like about the “new” Esprit is how well they transition from their target markets, they offer something for everyone. Under the Esprit brand, they have expanded to eyewear, shoes, kids, baby, as well as housewares. Although the housewares can only be found in Germany, it is not hard to walk into a shoe store and find Esprit brand shoes or choose a pair of Esprit sunglasses or eyeglasses at your local optical. The company has truly become a global brand.
The Esprit that will be opening April 15th at the Fashion Outlets in Niagara Falls, NY will be located across from Banana Republic and next door to Tommy Hilfiger. However, this will be an outlet store with prices ranging anywhere from $25-50. I think this a good location for Esprit because it has been so long since Esprit has been in the market in the western New York area. If anyone remembers, there was an Esprit store at the Rainbow mall back in the early 90’s until they were forced to leave the area. I am anticipating all the new styles that will be arriving and I am happy to say that I just signed on to become a part of the sales staff at the new store. So come in and check it out. Like I stated previously, the store opens Sunday, April 15th, 2007 and is located in the Fashion Outlets (formerly Prime Outlets) in Niagara Falls, New York. If you want to check out Esprit’s website, check it out here: http://www.espritshop.com/
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