Fashion Merchandising

Since the 1930s, when Schiaparelli designed a bottle of perfume to look like Mae West’s figure, designers, movie stars, and musical artists, have been marketing a Scent with their name on it! Artist like Hilary Duff with the scent WITH LOVE, Jennifer Lopez with now 4 scents, Paris Hilton, the olsen girls, Puffy, Antonio Banderaz now with 3 scents, Desperate Housewives’ Forbidden Fruit, which, of course, features a wisteria note; Derek Jeter Driven by Avon, David Beccam, Celine Dion, Estee Lauder Pleasures by Gwyneth Paltrow; and Dianoche by Daisy Fuentes …just to name a few, all are trying their luck at a specialty scents.

But who seems to be missing from this list of people? None other than Mariah Carey.I was shocked to read in WWD that Mariah Carey will be releasing her first scent this Fall called “M” for women. (she is still around?) She is collaberating with Elizabeth Arden (whom also created the Brittany Spears scents), for a fresh new scent… (with a butterfly on the bottle.. are we suprised?)

I worked at a perfume counter for a few years, and it’s crazy how many teenagers who would not even smell the perfume or cologne before they would purchase it. They would buy it just because it had their favorite musician or Stars name on it. It will be iteresting to see what Mariah’s scent is like, and who else follows the scent trend, that is far from new.

Check out the article below, It tells all about the beginning of Scent with Elizabeth Taylor, and how Coty fragrances has grown over the past few years to have widest range of celebrity licenses of any fragrance company. Not to mention how having a celebrity name associated with your company is not always the best.

http://money.cnn.com/magazines/fortune/fortune_archive/2005/11/14/8360679/index.htm

Posted by Alicia at 05:09 PM |