Fashion Merchandising

Vera Bradley established the Vera Bradley Foundation for Breast Cancer in 1998 after a friend lost her battle with breast cancer. Vera Bradley has raised $6 million for research to find a cure for this disease. There are several ways to support the cause here. One of the ways is ou can honor a friend or family member by donating $5, and a pink ribbon will be personalized and included in the Vera Bradley Classic in Fort Wayne, Indiana.
Another way to help out is to purchase Foundation Items:

http://www.verabradley.com/Site/Store/ProductDetail.aspx?dept=163&sku=1000380%3a79&
This is the Pink Elephants Ella Wristlet. It has the pink elephants breast cancer awareness pattern with coordinating fabrics beautifully added. It also includes the spring/summer 2008 colors. The strap can be removed so it can also be used as a clutch. 50% of the net proceeds will go towards the Vera Bradley Foundation.
Vera Bradley is an extremely well-known brand, so it is no surprise that it has raised millions of dollars for a good cause. That is why I think it is a great idea for a top brand to help raise awareness for different causes and help raise money for them.

Posted by Katie C. at 02:30 PM | Comments (0) | TrackBack