Fashion Merchandising: April 30, 2008 Archives

April 30, 2008

The Victoria’s Secret Empire

One thing a popular store can do to increase sales and attract more customers is expanding their merchandise. That is what Victoria’s Secret did. Victoria’s Secret is known for their lingerie. But now, they have the Pink line, which is becoming even more popular. They also have clothes, shoes, perfume, and makeup now. This is working well for VS because they have loyal customers. Therefore, they will buy anything that is sold at VS. They sell merchandise that they know their customers will like. It is important for retailers to know their target customer and understand their wants and needs. And this is what Victoria’s Secret does. Another good strategy that VS is doing is mailing out giftcards to their customers. This ensures that these customers will keep coming back to the stores to purchase more merchandise. I think Victoria’s Secret is doing an excellent job in keeping their loyal customers satisfied and attracting new customers.

Here are examples of the clothing from VS

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-225619&page=1&cgname=OSCLOSXYZZZ&rfnbr=3367

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-228096&page=1&cgname=OSCLOSXYZZZ&rfnbr=3367

Shoes:

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-207476&page=1&cgname=OSSHUCSSZZZ&rfnbr=4783

PINK line:

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-225166&page=1&cgname=OSPNKSPLHOO&rfnbr=4661

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-224702&page=1&cgname=OSPNKDRSZZZ&rfnbr=4663

Posted by Katie C. at 03:13 PM | Comments (2) | TrackBack

Online Shopping

Online Shopping has becoming more and more popular. The numbers of online shoppers have been increasing every year. Personally, I think online shopping is a great and easy way to browse for merchandise and purchase them. In my experience, there is so much more merchandise and variety on the store’s website than in the actual store. For example, when I was at a Forever21 store, I couldn’t find anything that I liked. But, when I went to their website the next day, I found a lot of clothes that I really liked! So of course, I purchased the clothes on their online website. Also, one time my cousin went shopping at WetSeal to find a solid color babydoll tank top. She told me she couldn’t find any there. They were all paisley patterned tops, which she does not like. I told her that I saw a bunch of plain babydoll tops on the WetSeal website.
So, if you can’t find what you’re looking for at the store, then I suggest you to try browsing on the store’s website. Chances are they will have what you’re looking for!

Online shopping can also be very helpful for college students. Buying textbooks at the book store can cost up to $500 or more! That is way too much money for books. But, at websites like Half.com, Valorebooks.com, and Amazon.com, students can buy their books at really low prices. I had to buy a text book for my history class and it cost around $70 at the book store. I went to valorebooks.com and found the book for only $3! That definitely was a good deal!

Posted by Katie C. at 02:37 PM | Comments (4) | TrackBack

Celebrity Clothing Line

There is a new trend that is happening right now in retail stores. Celebrities are creating their own line of clothing that will sell in low price point stores. Avril Lavigne will have a line at Kohl’s. Vera Wang has a line at Kohl’s, as well. Madonna has a line at H&M. Sarah Jessica Parker has a clothing line at Steve & Barry’s. Heidi Montag has a line at Anchor Blue. Ashlee Simpson created a line of t-shirts at WetSeal.

I think it is a good strategy for these well-known celebrities to sell their clothing lines at these types of stores because these retail stores sell to the masses. Therefore, these clothes can be available to everyone regardless of their income. Also, fans of these celebrities will most likely buy their clothes. Therefore, the stores can attreact new customers and sales will increase.

I Have never bought anything from Steve & Barry’s before, I’ve seen Sarah Jessica Parker’s clothing line on the website, and I really liked it! Also, the price for everything is $8.98! Great fashionable clothes at a low price is always a good deal! So now, I’m thinking about buying something at Steve & Barry’s. As a result, they just gained a new customer!

If these celebrity clothing lines sell well, then I’m sure more and more celebrities will start creating their own clothing line, too.

SJP’s clothing line “Bitten”

http://www.bittensjp.com/full_collection.php