Fashion Merchandising

One thing a popular store can do to increase sales and attract more customers is expanding their merchandise. That is what Victoria’s Secret did. Victoria’s Secret is known for their lingerie. But now, they have the Pink line, which is becoming even more popular. They also have clothes, shoes, perfume, and makeup now. This is working well for VS because they have loyal customers. Therefore, they will buy anything that is sold at VS. They sell merchandise that they know their customers will like. It is important for retailers to know their target customer and understand their wants and needs. And this is what Victoria’s Secret does. Another good strategy that VS is doing is mailing out giftcards to their customers. This ensures that these customers will keep coming back to the stores to purchase more merchandise. I think Victoria’s Secret is doing an excellent job in keeping their loyal customers satisfied and attracting new customers.

Here are examples of the clothing from VS

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-225619&page=1&cgname=OSCLOSXYZZZ&rfnbr=3367

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-228096&page=1&cgname=OSCLOSXYZZZ&rfnbr=3367

Shoes:

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-207476&page=1&cgname=OSSHUCSSZZZ&rfnbr=4783

PINK line:

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-225166&page=1&cgname=OSPNKSPLHOO&rfnbr=4661

http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=8N-224702&page=1&cgname=OSPNKDRSZZZ&rfnbr=4663

Posted by Katie C. at 03:13 PM |