Fashion Merchandising

I found this study done by The Conference Board at Apparel News that gives statistics about how they think this holiday season will do.

• U.S. households this season will spend an average of $418, down from $471
• Only 27% of households plan to spend more than $500 on holiday gifts
• People living in Illinois, Indiana, Michigan, Ohio and Wisconsin are expected to spend the most-about $550
• Online shopping- 39% of shoppers say they plan to do their holiday shopping online. The most common items to buy are books, followed by toys and games and then apparel and footwear.
• Households with people 65+ will spend $469 on gifts
• Households with people ages 35 to 44 will spend $419 on gifts
• Households with incomes $50,000+ will spend $551 on gifts

“This is shaping up to be one of the most challenging holiday seasons in years, and it’s going to take more than the usual discounts and incentives for retailers to get consumers to spend more freely,” —Lynn Franco, director of The Conference Board Consumer Research Center.

Article Here

Posted by Alyssa at 03:27 PM |