Fashion Merchandising

Vera Bradley established the Vera Bradley Foundation for Breast Cancer in 1998 after a friend lost her battle with breast cancer. Vera Bradley has raised $6 million for research to find a cure for this disease. There are several ways to support the cause here. One of the ways is ou can honor a friend or family member by donating $5, and a pink ribbon will be personalized and included in the Vera Bradley Classic in Fort Wayne, Indiana.
Another way to help out is to purchase Foundation Items:

http://www.verabradley.com/Site/Store/ProductDetail.aspx?dept=163&sku=1000380%3a79&
This is the Pink Elephants Ella Wristlet. It has the pink elephants breast cancer awareness pattern with coordinating fabrics beautifully added. It also includes the spring/summer 2008 colors. The strap can be removed so it can also be used as a clutch. 50% of the net proceeds will go towards the Vera Bradley Foundation.
Vera Bradley is an extremely well-known brand, so it is no surprise that it has raised millions of dollars for a good cause. That is why I think it is a great idea for a top brand to help raise awareness for different causes and help raise money for them.

Posted by Katie C. at 02:30 PM | Comments (0) | TrackBack

Product Red is a brand started by Bono from U2 and Bobby Shriver of Debt AIDS Trade of Africa to raise money for the Global Fund to Fight AIDS. Many companies, such as The Gap, Apple, Converse, Hallmark, have been creating products with the Product Red logo. This brand can help increase the sales of these stores. When people know that purchasing these products will help donate money to a good cause, then they will be persuaded to do so. Then, a percentage of the profits goes to the Global Fund. Also, celebrities from Wyclef Jean to Anne Hathaway endorse these products. Therefore, more people will be wanting to buy these items since celebrity endoresments play a big role in promoting and advertising.

Here are some examples of Product Red shirts:

http://www.gap.com/browse/product.do?cid=20862&pid=417582&scid=417582002
This is the classic Product Red shirt that says “Inspi(red)” on it.

http://www.gap.com/browse/product.do?cid=20862&pid=503739

http://www.gap.com/browse/product.do?cid=20862&pid=552108
The striped long sleeved top and dress above are also Product Red items even though they’re not the standard red t-shirts. I didn’t even know there were other Product Red clothes until I saw them on The Gap website! I thought that was a really good idea to have other options than the basic red shirt!

http://www.gap.com/browse/product.do?cid=20859&pid=544785
Here’s a Product Red shirt for men.

http://www.gap.com/browse/product.do?cid=36532&pid=518007
There are also other choices of words that are on the shirts besides the Inspi(red). I remember the first time i saw someone wear the Bo(red) t-shirt and I thought that was quite clever and humorous! If people didn’t know what the Product Red logo was and saw that shirt, they’d probably ask about because it catches their eye. Then, maybe they’ll be inclined to purchase those products!

Posted by Katie C. at 05:23 PM | Comments (0) | TrackBack